Creativity and copyright in the shadow of GenAI: Managing and organizing creative content in the digitalization frenzy
Journal: Innovation
Creativity refers to the generation of novel and valuable ideas and artifacts (Amabile, 1983) and is central to the management and organization of innovation (Caniëls & Rietzschel, 2015; Anderson, Potočnik, & Zhou, 2014). Mimicking creativity, generative artificial intelligence (GenAI) technology rapidly generates potentially novel and valuable content such as text, images, music, or video. The multiple implications…