Advertising Narratives: Transportation, Imagination, and Brand Storytelling
Journal: International Journal of Advertising
Advertising Narratives: Transportation, Imagination, and Brand Storytelling With AI and other tools supercharging nonspecialists’ abilities to create and communicate narratives, we are in the midst of an unprecedented growth in advertising storytelling—perhaps with a corresponding rise in the need to understand the human, the cultural, and the narrative (Applequist & Ball, 2025). Emotional brandings (Kim, Ahn, & Ye,…