Sports Communication and AI from Organizational Perspectives: Transforming Culture, Practices, and Ethical Standards
Journal: Journal of Global Sport Management
Background Artificial intelligence (AI) is reshaping communication practices across the sport industry. Recent advancements demonstrate AI’s expanding influence in sports media, journalism, management, and fan engagement (Sadri et al., 2025). These developments challenge long ‑ standing assumptions about how sport organizations and sports media outlets communicate, make decisions, and interact with diverse stakehold…