Generative AI and Green Influencer Promotion: Consumer Engagement, Brand Communication, and Responsible Marketing Practice
Journal: Journal of Promotion Management
The Special Issue titled “Generative AI and Green Influencer Promotion: Consumer Engagement, Brand Communication, and Responsible Marketing Practice” aims to examine how generative AI is reshaping green influencer marketing across message design, content production, personalization, disclosure, campaign evaluation, and governance. Generative AI is becoming central to marketing content creation and customer communica…