Strategic Marketing, Technology, and Societal Transformation: Ethics, Power, and Social Change
Journal: Journal of Strategic Marketing
Background In recent years, marketing is no longer just for delivering value to firms, but it is something much bigger. With rapid advancements in digital technologies such as artificial intelligence, big data, and digital platforms, marketing is no longer just part of people’s and society’s lives, but it is deeply embedded within it. This is what makes marketing much more significant and impacts not just people’s b…