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Services Marketing Quarterly call for papers

Current call-for-papers opportunities for Services Marketing Quarterly. Ranking signals: Indexed (Active), ABS/AJG 1, ABDC B, JIF 1.6. Use the official publisher page to verify scope and submission rules.

Accepting CFPs for Services Marketing Quarterly

Phygital Value Creation (PVC): Reimagining Service Marketing Models, Human-Technology Interactions, and Blended Physical-Digital Consumer Journeys

Deadline 2027-05-30Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B

Journal: Services Marketing Quarterly

Phygital Value Creation (PVC) stands at the forefront of an evolving research landscape where physical and digital realms intertwine (Batat, 2024a) to create immersive, human-centric experiences across converging service spaces. This special issue seeks to examine this emergent field, addressing the intricate dynamics and multifaceted impacts of phygital integration on human experience design, consumer behavior, and…

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