Eye-Tracking Approaches to Social Cognition
Journal: Visual Cognition
Social cognition research gained a lot of insight from the application of eye-tracking. The most iconic result from Yarbus (1967) is that in free viewing of a face, some regions (eyes and mouth) are fixated more than others. Since then, eye-tracking has been widely used to study social perception of static images presented on a screen and has provided powerful insights that often constitute dedicated chapters in tex…