Customer orientation
Supply Chain
About this scale
Narver & Slater’s (1990) scale was used to measure customer orientation.
Notes
The scale was used as a control. No reliability indicators were reported for this scale.
Source & citation
Bühler/Wallenburg/Wieland (2016): Accounting for External Turbulence of Logistics Organizations via Performance Measurement Systems. Supply Chain Management: An International Journal, Vol. 21, No. 6
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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