Self-Attributed Need for Uniqueness (SANU)
Psychology: PersonalityReliability: alpha 0.783 sample items
About this scale
A 4-item measure of the dispositional desire to be different from others — a foundational individual-difference variable in consumer behaviour and conformity research.
Sample item(s)
“I have a need for uniqueness”
“Being different is important to me”
“I would rather be different than the same as everyone else”
Reliability
Reported internal consistency: alpha 0.78. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Free for academic use.
Source & citation
Lynn, M., & Harris, J. (1997): The desire for unique consumer products: A new individual differences scale. Psychology & Marketing, Vol. 14, No. 6, pp. 601–616.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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