Bivalent AI Emotions (Awe-Creepiness)
PsychologyReliability: alpha 0.86 (composite)3 sample items
About this scale
A multi-item measure capturing simultaneous positive (awe, fascination) and negative (creepiness, unease) emotional reactions to AI capability. Captures the bivalent nature of AI emotions.
Sample item(s)
“When I see what AI can do, I feel both amazed and uneasy”
“AI fascinates me and disturbs me at the same time”
“I have mixed feelings about AI's capabilities”
Reliability
Reported internal consistency: alpha 0.86 (composite). As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Useful for capturing the ambivalence many users feel about AI.
Source & citation
Rajaobelina, L., Prom Tep, S., Arcand, M., & Ricard, L. (2021): Creepiness: Its antecedents and impact on loyalty when interacting with a chatbot. Psychology & Marketing, Vol. 38, No. 12, pp. 2339–2356.
Rajaobelina et al. (2021): Creepiness in chatbot interactions. P&M, 38(12), 2339–2356.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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