Customer interaction (C index)
Marketing & Sales1 sample item
About this scale
Scale entry from the Handbook of Management Scales.
Sample item(s)
“We frequently are in close contact with our customers.”
Notes
Index context: C.
Source & citation
Flynn et al. (1994): A framework for quality management research and an associated measurement instrument. Journal of Operations Management, Vol. 11, No. 4, pp. 339-366.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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