Referral (R index)
Management1 sample item
About this scale
The scale has previously been used by Price/Arnould (1999) and Cahill (2006).
Sample item(s)
“I often mention this logistics service provider (LSP) to my co-workers in a positive way.”
Notes
Index context: R.
Source & citation
Wallenburg (2009): Innovation in logistics outsourcing relationships: proactive improvement by logistics service providers as a driver of customer loyalty. Journal of Supply Chain Management, Vol. 45, No. 2, pp. 75–93.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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