Turn transcripts into trustworthy themes.

Guides on analysing qualitative data — coding, thematic analysis, establishing rigour and trustworthiness, and getting your work into the major QDA packages.

Qualitative analysis is systematic, not impressionistic. The gap between ‘some interesting quotes’ and a publishable thematic analysis is method: transparent coding, defensible themes, and evidence of rigour. These guides walk through that method, reflecting the record-transcribe-code-theme workflow of Interview Insight Studio, which also exports to NVivo, ATLAS.ti, MAXQDA and Dedoose.