Conspicuous Consumption Scale
Marketing & SalesReliability: alpha 0.883 sample items
About this scale
A multi-item measure of conspicuous consumption — purchasing expensive or visible goods to display wealth and social standing.
Sample item(s)
“I would buy a product because of how it looks to others”
“I tend to buy the latest and most fashionable products”
“I like to own things that impress others”
Reliability
Reported internal consistency: alpha 0.88. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Foundational measure.
Source & citation
Marcoux, J.-S., Filiatrault, P., & Cheron, E. (1997): The attitudes underlying preferences of young urban educated Polish consumers towards products made in western countries. Journal of International Consumer Marketing, Vol. 9, No. 4, pp. 5–29.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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