Consumer Ethnocentrism (CETSCALE)
Marketing & SalesReliability: alpha 0.943 sample items
About this scale
A 17-item measure of consumer ethnocentrism — the belief that purchasing imported products is wrong and harms the domestic economy.
Sample item(s)
“American people should always buy American-made products instead of imports”
“Only those products that are unavailable in the US should be imported”
“A real American should always buy American-made products”
Reliability
Reported internal consistency: alpha 0.94. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Adapt country reference for non-US samples.
Source & citation
Shimp, T. A., & Sharma, S. (1987): Consumer ethnocentrism: Construction and validation of the CETSCALE. Journal of Marketing Research, Vol. 24, No. 3, pp. 280–289.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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