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Customer responsiveness (C index)

Marketing & Sales1 sample item

About this scale

Scale entry from the Handbook of Management Scales.

Sample item(s)

“Develop new products in anticipation of customer needs”

Notes

Index context: C.

Source & citation

Bernardes (2009): The Effect of Supply Chain Management on Aspects of Social Capital and the Impact on Performance: A Social Network Perspective. Journal of Supply Chain Management, Vol. 46, No. 1, pp. 45-55.

Bernardes (2009): The Effect of Supply Chain Management on Aspects of Social Capital and the Impact on Performance: A Social Network Perspective. Journal of Supply Chain Management, Vol. 46, No. 1, pp. 45-55.

Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.

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Competitive and market intelligenceConsumer innovativenessMarketing proficiencyMarketing synergyWord of mouthCompetitive and market intelligence (C index)Customer focus (C index)Customer focus (D index)customer focus (I index)customer focus (Q index)Customer interaction (C index)Customer involvement (C index)