E-Loyalty (Cyr et al.)
Marketing & SalesReliability: alpha 0.933 sample items
About this scale
A 4-item measure of e-loyalty — the intention of online consumers to repurchase from and recommend a website. Used widely in e-commerce, online-banking, and digital-platform research.
Sample item(s)
“I would recommend this website to others.”
“I prefer this website over other websites.”
“I intend to continue using this website in the future.”
Reliability
Reported internal consistency: alpha 0.93. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Use Anderson & Srinivasan (2003) e-satisfaction scale alongside it for the satisfaction–loyalty chain.
Source & citation
Cyr, D., Hassanein, K., Head, M., & Ivanov, A. (2007): The role of social presence in establishing loyalty in e-service environments. Interacting with Computers, Vol. 19, No. 1, pp. 43–56.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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