Familiarity
Operations1 sample item
About this scale
Two surveys were conducted (online retailing company Amazon and online banking division [OBD]), to ensure adequate levels of reliability, convergent validity, discriminant validity, and nomological validity for a trust scale. Familiarity and willingness to transact were used to test nomological validity of the trust model.
Sample item(s)
“I am familiar with the process of searching for books [reconciling transactions] on Amazon [OBD].”
Source & citation
Bhattacherjee (2002): Individual Trust in Online Firms: Scale Development and Initial Test. Journal of Management Information Systems, Vol. 19, No. 1, pp. 211–241. Previously used by Gefen (2000).
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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