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Frugality Scale (Lastovicka)

Marketing & SalesReliability: alpha 0.843 sample items

About this scale

An 8-item measure of consumer frugality — disciplined resourcefulness in acquiring and using economic goods to achieve longer-term goals.

Sample item(s)

“If you take good care of your possessions, you will save money in the long run”
“Making better use of my resources makes me feel good”
“There are things I resist buying today so I can save for tomorrow”

Reliability

Reported internal consistency: alpha 0.84. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.

Notes

Free for academic use.

Source & citation

Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., & Kuntze, R. J. (1999): Lifestyle of the tight and frugal: Theory and measurement. Journal of Consumer Research, Vol. 26, No. 1, pp. 85–98.

Lastovicka, J. L., Bettencourt, L. A., Hughner, R. S., & Kuntze, R. J. (1999): Lifestyle of the tight and frugal: Theory and measurement. Journal of Consumer Research, Vol. 26, No. 1, pp. 85–98.

Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.

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