Good employer
Operations1 sample item
About this scale
Based on a comprehensive scale development and validation procedure, the authors find support for a five-dimensional scale to measure customer-based corporate reputation of a service firm: customer orientation, good employer, reliable and financially strong company, product and service quality, and social and environmental responsibility.
Sample item(s)
“Looks like a good company to work for. (0.71)”
Notes
Some items (1, 3, 5, 6, 7) were adapted from a scale by Fombrun et al. (2000). Item 5 seems to measure if the employees are good rather than the employer. The wording of item 7 seems to be too general.
Source & citation
Walsh & Beatty (2007): Customer-based Corporate Reputation of a Service Firm: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 127-143.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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