Need for Touch (NFT)
Marketing & SalesReliability: alphas 0.83–0.933 sample items
About this scale
A 12-item measure of consumer need for touch across two factors: autotelic (touch for sensory pleasure) and instrumental (touch for evaluation).
Sample item(s)
“I like to touch products even if I have no intention of buying them (autotelic)”
“I feel more comfortable purchasing a product after physically examining it (instrumental)”
“Touching products can be fun (autotelic)”
Reliability
Reported internal consistency: alphas 0.83–0.93. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Particularly relevant for retail vs. e-commerce research.
Source & citation
Peck, J., & Childers, T. L. (2003): Individual differences in haptic information processing: The 'Need for Touch' scale. Journal of Consumer Research, Vol. 30, No. 3, pp. 430–442.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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