Online Review Credibility
Marketing & SalesReliability: alpha 0.883 sample items
About this scale
A multi-item measure of perceived credibility of online consumer reviews — believability, accuracy, and trustworthiness.
Sample item(s)
“The online reviews I read are credible”
“The reviews I read accurately describe the product”
“I trust the reviews on this website”
Reliability
Reported internal consistency: alpha 0.88. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Pair with eWOM and influencer credibility.
Source & citation
Filieri, R. (2015): What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, Vol. 68, No. 6, pp. 1261–1270.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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