Opportunity Recognition
Strategy1 sample item
About this scale
Opportunity recognition is characterized by being alert to potential business opportunities, actively searching for them, and gathering information about new ideas on products and services.
Sample item(s)
“I am always alert to business opportunities”
Source & citation
Kuckertz, Andreas / Kollmann, Tobias / Krell, Patrick / Stöckmann, Christoph (2017): Understanding, differentiating, and measuring opportunity recognition and opportunity exploitation. International Journal of Entrepreneurial Behavior & Research, Vol. 23, No. 1, pp. 78-97.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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