Perceived AI Output Authenticity
Marketing & SalesReliability: alpha 0.893 sample items
About this scale
A multi-item measure of perceived authenticity of AI-generated content — whether it feels genuine, original, and not formulaic. Important in marketing and creative-AI research.
Sample item(s)
“The AI-generated content feels genuine”
“The AI-generated content has its own voice”
“The AI-generated content seems formulaic (reverse)”
Reliability
Reported internal consistency: alpha 0.89. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Increasingly relevant as AI-generated content saturates markets.
Source & citation
Tucciarelli, R., Vehar, N., Chandaria, S., & Tsakiris, M. (2022): On the realness of people who do not exist: The social processing of artificial faces. iScience, Vol. 25, No. 12, Article 105441.
Tucciarelli et al. (2022): Realness of AI-generated faces. iScience, 25(12), 105441.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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