Rokeach Value Survey (RVS)
Psychology: Values & BeliefsReliability: test–retest 0.65–0.784 sample items
About this scale
A ranking-based measure of 18 terminal values (end-states) and 18 instrumental values (modes of conduct). Foundational values measure, predating Schwartz.
Sample item(s)
“A comfortable life (terminal)”
“An exciting life (terminal)”
“Ambitious (instrumental)”
“Honest (instrumental)”
Reliability
Reported internal consistency: test–retest 0.65–0.78. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Largely superseded by Schwartz PVQ; included for historical and cross-comparison value.
Source & citation
Rokeach, M. (1973): The Nature of Human Values. The Free Press.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
Use it in your research
Need to check the reliability or psychometrics of this scale in your own data? Use the free DrAIStudio research tools:
Cronbach’s alpha calculator
All statistical calculators
Search the full Scale Atlas
Academic writing humanizer