Smart Product Attachment
Marketing & SalesReliability: alpha 0.913 sample items
About this scale
A multi-item measure of emotional attachment to smart, connected products (smartphones, smart speakers, wearables). Captures the new dimension of human-product bonding in the IoT era.
Sample item(s)
“I feel emotionally attached to my smart device”
“I would be upset if I lost my smart device”
“My smart device feels like part of my identity”
Reliability
Reported internal consistency: alpha 0.91. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Increasingly relevant in IoT and AI-companion research.
Source & citation
Schweitzer, F., Belk, R., Jordan, W., & Ortner, M. (2019): Servant, friend or master? The relationships users build with voice-controlled smart devices. Journal of Marketing Management, Vol. 35, No. 7–8, pp. 693–715.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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