Stakeholder Orientation
StrategyReliability: alpha 0.883 sample items
About this scale
A multi-item measure of organizational stakeholder orientation — the extent to which a firm considers and responds to the interests of multiple stakeholder groups.
Sample item(s)
“Our firm considers the impact of decisions on customers, employees, suppliers, and the community”
“Our firm regularly engages with diverse stakeholder groups”
“Our firm balances financial performance with stakeholder welfare”
Reliability
Reported internal consistency: alpha 0.88. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Most cited stakeholder-orientation framework.
Source & citation
Maignan, I., Ferrell, O. C., & Ferrell, L. (2005): A stakeholder model for implementing social responsibility in marketing. European Journal of Marketing, Vol. 39, No. 9/10, pp. 956–977.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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