Status Consumption Scale (Eastman)
Marketing & SalesReliability: alpha 0.833 sample items
About this scale
A 5-item measure of consumer status consumption — the motivation to consume products that confer prestige and status on the buyer.
Sample item(s)
“I would buy a product just because it has status”
“I am interested in new products with status”
“I would pay more for a product if it had status”
Reliability
Reported internal consistency: alpha 0.83. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Pair with conspicuous consumption.
Source & citation
Eastman, J. K., Goldsmith, R. E., & Flynn, L. R. (1999): Status consumption in consumer behavior: Scale development and validation. Journal of Marketing Theory and Practice, Vol. 7, No. 3, pp. 41–52.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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