The Disinformation Economy: Digital Markets of Influence, Conflict, and Polarization
Deadline 2026-09-15Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: Journal of Marketing Management
The online information landscape is a site for contested ideas, but it is also a marketplace; under the platform economy, every engagement has monetary value. This setup encourages content creators to circulate the kinds of material most likely to capture attention, even if it is incendiary. Central to this business model are the algorithmic recommendation systems, which are designed to monetize attention while simu…
Brand Activism at a Crossroads: New Theoretical and Empirical Horizons in Marketing and Society
Deadline 2026-09-30Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: Journal of Marketing Management
Brand activism has rapidly evolved from a novel strategy into a mainstream corporate practice, attracting growing scholarly attention across disciplines. While it takes on various forms - such as corporate activism (McKean & King, 2024), CEO activism (Barros et al., 2025), corporate sociopolitical activism (Pomerance & Zifla, 2025), and corporate social advocacy (Lee & Chung, 2023) - these expressions share a common…
New Directions in Influencer Research
Deadline 2026-10-12Taylor & FrancisIndexed (Active)ABS/AJG 3ABDC A
Journal: Journal of Advertising Research
Influencer marketing has evolved from a niche social media tactic into a core component of contemporary brand communication strategies. During this time, research on influencer marketing has proliferated, helping to define and broaden our conceptualization of influencers (e.g., Campbell and Farrell 2020; Thomas and Fowler 2021), while providing key insights into how influencer marketing functions (e.g., Audrezet et…
Strategic Marketing, Technology, and Societal Transformation: Ethics, Power, and Social Change
Deadline 2026-10-26Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: Journal of Strategic Marketing
Background In recent years, marketing is no longer just for delivering value to firms, but it is something much bigger. With rapid advancements in digital technologies such as artificial intelligence, big data, and digital platforms, marketing is no longer just part of people’s and society’s lives, but it is deeply embedded within it. This is what makes marketing much more significant and impacts not just people’s b…
AI-driven marketing and Sustainability
Deadline 2026-10-30Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: Journal of Strategic Marketing
Artificial Intelligence (AI) is rapidly transforming marketing practices, reshaping how organisations analyse consumer behaviour, design marketing strategies, and engage with customers. AI technologies, including machine learning, predictive analytics, generative AI, and intelligent recommender systems, are increasingly embedded in marketing decision-making processes, enabling firms to personalise communications, op…
Advertising Narratives: Transportation, Imagination, and Brand Storytelling
Deadline 2026-11-11Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: International Journal of Advertising
Advertising Narratives: Transportation, Imagination, and Brand Storytelling With AI and other tools supercharging nonspecialists’ abilities to create and communicate narratives, we are in the midst of an unprecedented growth in advertising storytelling—perhaps with a corresponding rise in the need to understand the human, the cultural, and the narrative (Applequist & Ball, 2025). Emotional brandings (Kim, Ahn, & Ye,…
Netnography at the Cultural Crossroads: Global Consumers, Markets, and Methods
Deadline 2026-12-15Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Journal of Global Marketing
Global marketing increasingly unfolds in digital spaces where local and global forces interact in real time. Netnography—a rigorous, immersive qualitative research method—has matured into a powerful approach for understanding these cultural crossings in consumers’ lived, platformed experiences. This special issue invites contributions that explore, apply or extend netnographic research methods to investigate a range…
The Changing Landscape of Influencer Advertising
Deadline 2026-12-31Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Journal of Interactive Advertising
The Journal of Interactive Advertising (JIA) is seeking submissions for its Special Issue Article Collection on “The Changing Landscape of Influencer Advertising.” This Special Issue Article Collection aims to feature papers that examine the rapidly evolving landscape of influencer advertising. Despite appearing saturated, the field is increasingly shaped by advances in interactivity, artificial intelligence (AI), a…
Strategic Marketing and Regenerative Futures
Deadline 2027-01-31Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: Journal of Strategic Marketing
Call for Papers Sustainability has become a central concern for businesses, policymakers, and societies worldwide (Agyemang et al., 2025; Nguyen et al., 2025; Liu et al., 2026). Yet, there is growing recognition that sustainability, while essential, may not be sufficient on its own, as many contemporary challenges require not only the preservation of existing systems but also their restoration and renewal (Väätänen,…
Marketing in a Divisive World: The Role of Political Forces in Shaping Marketing and Consumption
Deadline 2027-02-01Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: Journal of Marketing Management
Politics is growing more divisive and marketers are under increasing pressure to respond. Marketing Week noted this shift shortly after President Trump returned to office in January 2025 (Bender, 2025). Since then, the socio-political climate has remained highly charged, shaped by geopolitical conflict, authoritarian and populist tendencies, and deepening tensions between states, markets, citizens and households (Ip…
Consumer Culture Theory in a Globalized World
Deadline 2027-02-28Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Journal of Global Marketing
Global markets are expanding at an unprecedented rate, propelled by automation, digitalization, hyperconnectivity, obligations, globalization, and sustainability (ADHOGS), while simultaneously facing disruptions, volatilities, uncertainties, complexities, and ambiguities (DVUCA) in international business environments (Lim, 2023). These forces have redefined how brands respond and how consumers construct their identi…
Reimagining Global Hospitality and Tourism Marketing
Deadline 2027-03-31Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Journal of Global Marketing
Hospitality and tourism are analytically distinct but commercially inseparable. Tourism creates trip purpose, mobility, and destination demand, whereas hospitality provides the service infrastructure, accommodation, food service, and welcome that transform domestic and international journeys into lived experiences. OECD tourism accounting formalizes this relationship by classifying accommodation services and food-an…
Phygital Value Creation (PVC): Reimagining Service Marketing Models, Human-Technology Interactions, and Blended Physical-Digital Consumer Journeys
Deadline 2027-05-30Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Services Marketing Quarterly
Phygital Value Creation (PVC) stands at the forefront of an evolving research landscape where physical and digital realms intertwine (Batat, 2024a) to create immersive, human-centric experiences across converging service spaces. This special issue seeks to examine this emergent field, addressing the intricate dynamics and multifaceted impacts of phygital integration on human experience design, consumer behavior, and…
Baudrillard’s fatal present
Deadline 2027-06-30Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC B
Journal: Consumption Markets & Culture
The SI will be widely distributed in relevant academic contexts.
AI in Advertising: New Directions in Practice, Consumer Responses, and Research Methods
Deadline 2027-08-31Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: International Journal of Advertising
Artificial intelligence (AI) is fundamentally reshaping advertising, not only as a technology that influences consumers, but as a collaborative partner embedded in how advertising is conceived, produced, and studied (Huh, Nelson, and Russel, 2023; Taylor, 2025). Generative AI has become a routine presence in advertising creative work, strategic planning, and campaign management (Cui, Liu, and Yuan, 2025). The emerge…
Children of the Platform Society: Generation Alpha, Beta, and Digital Advertising Cultures
Deadline 2027-08-31Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Journal of Interactive Advertising
The Journal of Interactive Advertising (JIA) is seeking submissions for its Special Issue Article Collection on “Children of the Platform Society: Generation Alpha, Beta, and Digital Advertising Cultures.” Background and Scope: Children of the newest generations, Generation Alpha (born after 2012) and Generation Beta (born after 2025), are growing up in a platform society, defined by Van Dijk, Poell, and De Waal (20…
New Directions in Influencer Advertising: Persuasive Power, Brand Outcomes, and Societal Impact
Deadline 2027-09-30Taylor & FrancisIndexed (Active)ABS/AJG 2ABDC A
Journal: International Journal of Advertising
Aims and Scope Influencer advertising has evolved from a supplementary social media tactic into a central form of contemporary brand communication. Across product categories, markets, and cultural contexts, brands increasingly rely on influencers, creators, livestream hosts, virtual personalities, AI-generated personas, and online communities to communicate persuasive messages, build brand relationships, and shape c…
Robotics in Advertising and Marketing
Deadline 2027-10-10Taylor & FrancisIndexed (Active)ABS/AJG 1ABDC B
Journal: Journal of Interactive Advertising
From the eras of radio and television to personal computers and the internet, advertising has repeatedly expanded into new media environments as communication technologies changed consumer attention and access points (Tewari, Upadhyay, and Pant, 2023). Today, that trajectory is extending into home robotics, as advances in embodied or “physical” AI are making robots more capable of sensing, reasoning, and acting in e…
AI and the Future of Advertising Creativity
Deadline 2027-10-15Taylor & FrancisIndexed (Active)ABS/AJG 3ABDC A
Journal: Journal of Advertising Research
AI and the Future of Advertising Creativity For most of advertising's history, creative work has been relatively slow, scarce, and expensive. A campaign moved from brief to concept to finished asset through weeks of human labor, and the cost of producing each execution limited how many ideas a brand could test and how finely it could tailor them. Generative AI is potentially collapsing those constraints. Tools that…
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