Competitive intensity
Leadership1 sample item
About this scale
The authors examined the validity of the measure in a two-step approach recommended by Anderson and Gerbing (1988).
Sample item(s)
“Few--many competitors”
Source & citation
Atuahene-Gima/Li (2002): When does trust matter? Antecedents and contingent effects of supervisee trust on performance in selling new products in China and the United States. Journal of Marketing, Vol. 66, No. 3, pp. 61-81.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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