Customer satisfaction
HR & Work1 sample item
About this scale
A previously used scale by Maxham & Netemeyer (2002) was adapted to measure customer satisfaction.
Sample item(s)
“I am satisfied with the services the company provides to me. (0.88)”
Source & citation
Walsh & Beatty (2007): Customer-based Corporate Reputation of a Service Firm: Scale Development and Validation. Journal of the Academy of Marketing Science, Vol. 35, No. 1, pp. 127-143.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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