Effect uncertainty
HR & Work1 sample item
About this scale
An important contribution to the literature on perceived environmental uncertainty (PEU) is Milliken's (1987) distinction between state uncertainty, effect uncertainty, and response uncertainty. Using a two-phase empirical study, this research seeks to develop and test scales to measure the three constructs in terms of dimensionality, reliability, and validity (including nomological validity).
Sample item(s)
“How often do you feel that you are able to predict the impact of this factor on your marketing management decision making? [A low level of predictability means that you are very unsure about how this factor affects your marketing decision making. A high level of predictability means that you are very sure about how this factor affects your marketing decision making.] (never/always)”
Source & citation
Ashill/Jobber (2010): Measuring State, Effect, and Response Uncertainty: Theoretical Construct Development and Empirical Validation. Journal of Management, Vol. 36, No. 5, pp. 1278-1308.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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