Generalized Ethnocentrism (GENE, Neuliep & McCroskey)
Cross-culturalReliability: alpha 0.923 sample items
About this scale
A 22-item measure of generalized ethnocentrism — the tendency to view one's own group as central and use it as a standard for evaluating others. Used in cross-cultural communication and intergroup-attitudes research.
Sample item(s)
“Most other cultures are backward compared to my culture.”
“People in my culture have just about the best lifestyles of anywhere.”
“Lifestyles in other cultures are just as valid as those in my culture. (reverse)”
Reliability
Reported internal consistency: alpha 0.92. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Free for academic use.
Source & citation
Neuliep, J. W., & McCroskey, J. C. (1997): The development of intercultural and interethnic communication apprehension scales. Communication Research Reports, Vol. 14, No. 2, pp. 145–156.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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