Employer Attractiveness (EmpAt, Berthon, Ewing & Hah)
HR & WorkReliability: alpha 0.933 sample items
About this scale
A 25-item measure of employer attractiveness across five dimensions: interest value, social value, economic value, development value, and application value. The most widely used employer-branding scale in HRM and marketing crossover research.
Sample item(s)
“I would feel good about working for this company.”
“Working at this company would be a stepping stone to future employment. (development)”
“This company offers above-average basic salary. (economic)”
Reliability
Reported internal consistency: alpha 0.93. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Use Sivertzen, Nilsen & Olafsen (2013) for a shorter form when survey length is constrained.
Source & citation
Berthon, P., Ewing, M., & Hah, L. L. (2005): Captivating company: Dimensions of attractiveness in employer branding. International Journal of Advertising, Vol. 24, No. 2, pp. 151–172.
Berthon, Ewing & Hah (2005): Dimensions of attractiveness in employer branding. IJA, 24(2), 151–172.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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