Opinion leadership (O index)
LeadershipReliability: alpha > 0.8
About this scale
The authors conducted five studies to develop two scales: opinion leadership and opinion seeking. Hereby, data from more than 1,100 respondents were used. The authors strived for unidimensionality, reliability, construct validity, and criterion-related validity.
Reliability
Reported internal consistency: alpha > 0.8. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Index context: O.
Source & citation
Flynn et al. (1996): Opinion Leaders and Opinion Seekers: Two New Measurement Scales. Journal of the Academy of Marketing Science, Vol. 24, No. 2, pp. 137-147.
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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