Recruitment Website Attractiveness (Allen, Mahto & Otondo)
HR & WorkReliability: alpha 0.883 sample items
About this scale
A multi-item measure of perceived attractiveness of an organization's recruitment website — usability, information richness, and aesthetic appeal — and its effect on applicant attraction.
Sample item(s)
“The recruitment website is visually appealing.”
“The recruitment website provided information that was useful to me.”
“I found the recruitment website easy to navigate.”
Reliability
Reported internal consistency: alpha 0.88. As a rule of thumb, Cronbach’s α ≥ .70 is considered acceptable, ≥ .80 good, and ≥ .90 excellent for established measures.
Notes
Adaptable to LinkedIn and modern career-site contexts.
Source & citation
Allen, D. G., Mahto, R. V., & Otondo, R. F. (2007): Web-based recruitment: Effects of information, organizational brand, and attitudes toward a website on applicant attraction. Journal of Applied Psychology, Vol. 92, No. 6, pp. 1696–1708.
Allen, Mahto & Otondo (2007): Web-based recruitment. JAP, 92(6), 1696–1708.
Source. Scale details are summarised from the publication cited above. Always consult the original source for the full item set, scoring, and permission to use.
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