Trust (T index)
Leadership1 sample item
About this scale
The author theoretically conceptualizes and empirically validates a scale to measure individual trust in online firms. The items represent three key aspects of trust: trustee's ability, benevolence, and integrity. Two surveys were conducted (online retailing company Amazon and online banking division [OBD]), to ensure adequate levels of reliability, convergent validity, discriminant validity, and nomological validity.
Sample item(s)
“Amazon [OBD] has the skills and expertise to perform transactions in an expected manner.”
Notes
Index context: T.
Source & citation
Bhattacherjee (2002): Individual Trust in Online Firms: Scale Development and Initial Test. Journal of Management Information Systems, Vol. 19, No. 1, pp. 211–241
Source & licence. This scale entry is compiled from the Wikibooks Handbook of Management Scales, used under the CC BY-SA 3.0 licence. Always consult the original publication (cited above) for the complete item set and permission to use.
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