Trust
About this scale
The author theoretically conceptualizes and empirically validates a scale to measure individual trust in online firms. The items represent three key aspects of trust: trustee's ability, benevolence, and integrity. Two surveys were conducted (online retailing company Amazon and online banking division [OBD]), to ensure adequate levels of reliability, convergent validity, discriminant validity, and nomological validity.
Sample item(s)
Notes
The trust scales was initially conceptualized as a second-order construct consisting of the dimensions of ability, integrity, and benevolence. However, it turned out that a first-order model demonstrated a better fit com
Source & citation
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